Guzelia Imaeva, CEO of the NAFI Analytical Center, took part at the III Forum of Social Innovations of Regions at the session "Information Technologies and Digital Transition in the Social Sphere" on June 19. Guzelia spoke about the problem of the “digital gap” between different socio-demographic groups: elderly, people with disabilities and villagers cannot fully take advantage of social innovation due to the low digital literacy. It is necessary to educate them and simplify the channels of social services.
Maxim Parshin, Deputy Minister of Digital Development, Telecommunications, Communications and Mass Media, Elena Boyko, Deputy Minister of Health, Dmitry Oguryaev, Director of the Department of Deposits and Investment Products of Individuals of Sberbank, Natalia Pochinok, Rector of the Russian State Social University, Marina Zhunich, Government Relations Director of Google Russia, Dmitry Ter-Stepanov, Director of “Normative regulation” Direction of ANO “Digital Economy ”, Kirill Nikitin, PwC partner in Russia also took part in the Forum.
Elena Nikishova, Head of the Socio-Economic Research Department of NAFI, was a speaker at the session “The Economic Role of Consumers 50+: New Markets and the Digital World without Age Limits.” Elena spoke about the impact of digitalization on the financial behavior of the elderly.
The market of financial services for the elderly in Russia is at an early stage of development nowadays. Digitalization of financial services does not fit to the elderly and makes it difficult for them to access financial products and services. It is necessary to adapt existing digital services for the needs of the elderly, educate and train this group of people, taking into account their characteristics, as well as additional protection against fraud.