all-Russian Survey of the Population (Omnibus)

 

Omnibus is one of the most well-known research solutions on the Russian market. A monthly representative all-Russian study that includes the different thematic blocks of questions from several interested companies. 


Why use Omnibus?   

  • to obtain accurate and comparable data by measurements under constant conditions
  • to find out what part of the population has certain signs/properties without organizing a separate expensive research
  • to predict the reaction of the population/consumers to the appearance on the market of new goods / services
  • to carry out quantitative verification of qualitative (desk) research data

Advantages of using Omnibus with us

  • Omnibus is an ideal tool for monitoring (tracking) research, due to the stability and reproducibility of the sample

  • the representativeness of the survey makes it possible to extend its results to the entire adult population of Russia

  • measurements are taken under constant conditions to ensure data comparability

  • the sample is formed for each wave of the survey according to a unified system of rules, which ensures regular updating of the sample population, as well as data consistency

  • a small volume of the questionnaire (up to 35 questions) allows an interview to be conducted in no more than 20 minutes

  • the survey is conducted on tablets in the form of a face-to-face interview, which allows you to represent all target audiences, correctly work with complex, tabular and graphic questions, demonstrate cards and other visual materials

  • the quality of data is controlled according to a well-established scheme - at least 20% of randomly selected questionnaires for each interviewer are checked by telephone calls


Methodology of research 

  • 1,600 respondents, 50 regions of the Russian Federation, 150 settlements
  • the survey is conducted by the method of personal interviews (face-to-face) using a structured questionnaire
  • data represent the population of Russia by gender, age, education and type of settlement
  • the maximum measurement error does not exceed 3.4% (with a confidence level of 0.95)


The advantages of the all-Russian Omnibus have already been appreciated by 

Минфин   МИМОП ТПП РФ
Сбербанк   Сбер лизинг РМЦ
        Ренессанс Кредит 
          Югория страхование 
    Dom RF    
   KetchumТелеМед
Avito    Royal Canin Италия чб.jpg   

We also conduct all-Russian representative surveys of entrepreneurs (business-omnibus)

Other study methods used by NAFI

Внимание!

Нам стало известно о ряде случаев мошенничества, когда людям звонят или пишут от лица сотрудников НАФИ и предлагают заработать на криптовалютах и ценных бумагах. Пожалуйста, будьте бдительны! Мы не обращаемся к клиентам с подобными предложениями. О фактах мошенничества, пожалуйста, сообщайте нам.