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ИССЛЕДОВАТЕЛЬСКИЙ ПРОДУКТ NPS+
Измерение и повышение лояльности клиентов в сегменте b2b
U&A
U&A (Usage and Attitude) – a complex research approach that allows you to study in detail the needs and habits of consumers
Syndicates (NPS, CSI)
Research for making decisions on future development of both products and services and companies as a whole
HR Research
Specialized studies of employees' impact on the performance of companies' efficiency of the work
Ad Research
Evaluation of the effectiveness of advertising campaigns
NPScan Syndicated Research
A combined research project conducted for several market players
Conjoint Analysis
The most popular and precise statistical method for studying the elasticity of demand
Customer Journey
Marketing research that helps to systematize customer experience and improve the effectiveness of marketing activities
Segmentation
Grouping of consumers based on their market behavior, lifestyle and needs
Psychological&Motivational Research
A complex of biometric studies that allows access to the cognitive and emotional responses of consumers
Naming
Choosing of the best name for a company, product or service
Omnibus
Representative all-Russian population-based surveys
Business Omnibus
Representative all-Russian surveys of entrepreneurs
Government Research
Analysis of the situation in various spheres of public administration
Learn more about all of our solutions

Examples of solutions for specific industries

Тестирование цифровой грамотности кадров
Оценка эффективности мер повышения рождаемости
Оценка туристской привлекательности региона
Оценка цифровой грамотности жителей региона
Тестирование привлекательности продуктовой концепции в сфере транспорта
Анализ потребительских предпочтений и оценка спроса на жилье
Нейминг для бизнеса
The structure and volume of the market
Customers and consumer behaviour
Brand and advertising
Product potential
HR-research
Government & Public sector
Financial services
PR and GR projects

The structure and volume of the market

We create a research product at the intersection of sociology and analysis of market statistics

Assessment of the market capacity and potential in the context of product segments and services
 We calculate the market capacity of a particular product or service (sales volume, demand and purchasing power), determine the saturation level of the market. Forecast the maximum production and consumer capabilities of the segment.
Who took this decision
Methods
Actual and prospective demand
We estimate the effective demand. Analyze consumer’s desire, preferences and expectations.
Who took this decision
Methods
Elasticity of demand (conjoint analysis)
We study the potential reaction of the buyer to the product's price change, level of income and other factors.
Who took this decision
Methods
Conditions and tariffs, pricing studies
 We prepare surveys on tariffs and prices in the studied segment. We determine the optimal high price at which the majority of potential consumers would buy a product or service.
Who took this decision
Methods
Region’s growth potential
We study the economic potential of the region and its main components: natural, production and labor resources.
Who took this decision
Methods
Innovation research
We prepare reviews of innovative solutions for economic segments, estimate the attitude of the target audience to them.
Who took this decision
Methods

Customers and consumer behaviour

 Behavioural economics research is conducted by sociologists, experts and socio-psychologists

Customer segmentation
We distinguish groups of consumers or potential consumers of a product/service by necessary characteristics, describe the portraits of consumers.
Who took this decision
Methods
Customer service quality assessment (mystery shopping)
We evaluate the effectiveness of sales channels, employees' activities, on-call and online consultations. We analyze the system of competitor's service and partners of the company.
Who took this decision
Methods
Customer loyalty assessment
We calculate NPS (Net Promoter Score) - the index of consumers' adherence to a product or a company (readiness for repeated purchases and recommendations).
Who took this decision
Methods
Consumer insights
We determine the value settings, drivers and motives for purchasing, as well as the real reasons for consumer's choice of the product in specific conditions.
Who took this decision
Methods
Customer satisfaction with products and services (CSI)
We study the level of customer satisfaction from the interaction with the company or the brand.
Who took this decision
Methods

Brand and advertising

Besides, traditional methods of research in branding we use technologies of neuro-marketing.

Assessment of brand awareness and perception
We study the ability of target audience to recognize or remember the trade mark of the company at the moment of making a choice or just before buying the product.
Who took this decision
Methods
Competitive analysis: proximity perception assessment
We build a perception map based on associative and projective technologies.
Who took this decision
Methods
Identifying effective communication channels
We measure the company's awareness in the specific communication channel.
Who took this decision
Methods
Testing of advertising concepts
We evaluate the reaction of respondents to the demonstration of advertising concepts.
Who took this decision
Methods
Evaluation of the effectiveness of an advertising campaign
We conduct awareness measurements before and after start of the advertising campaign.
Who took this decision
Methods

Product potential

We are experienced in experimental research: we create conditions that are as close as possible to the real situation of choosing a product or service.

Assessment of changes in demand for services when changing the conditions of their provision (conjoint analysis)
We study the possible reaction of buyer to the product price change, the level of income and other factors.
Methods
Revealing insights through the use of product or service selection criteria
We determine value settings, drivers and motives for buying, as well as the real reasons of consumer's choice of the product under certain conditions.
Who took this decision
Methods
studies of attitudes towards the company’s new products/services
We demonstrate to the respondents the concepts or trial versions of new products or services, organize test use, analyze the reaction.
Who took this decision
Methods
recommendations for the promotion of new products and services
We conduct brainstorms, fix and classify the ideas of consumers to promote product or service.
Who took this decision

HR-research

Research experience, scientific expertise and business practice in partnership with the HR agency GENERALIST and the Labour Market Research Laboratory of the Higher School of Economics

Evaluation of the effectiveness of business processes, personnel communications and cross-functional interaction
We identify the opportunities to optimize company's activities in terms of performance, cost, time and quality. We determine strengths and weaknesses of information transfer, the level of information distortion, as well as the "stress zone" in the cross-functional interaction within the company.
Methods
Assessment of productivity and its growth potential, development of measures to improve productivity
We evaluate the labor cost, identify the limitations and reserves of the potential staff.
Methods
Company management system assessment
We evaluate the current management system, the management competencies of managers regarding other companies in the market.
Methods
Salary surveys, development of remuneration/staff motivation systems
We analyze the level of salary of various companies in the industry as a whole and in the context of posts and professions. We compose descriptions of the optimal compensation and social package.
Methods
Monitoring of the company’s image as an employer
We evaluate the level of attractiveness of HR-brand (for current or potential employees). We identify the factors that influence the formation of the employer's image, employee satisfaction and the level of staff turnover.
Methods

Government & Public sector

More than ten year specialisation of research in the field of finance for state authorities. Their own information analytical centre.

The index of confidence in public institutions
We monitor the level of public confidence to the executive authorities.
Who took this decision
Methods
Enterprise and business climate studies
We study mood and expectations of SMEs regarding business conditions, issues of financial activity of entrepreneurs, degree of involvement of organizations in the government support programs.
Who took this decision
Methods
Financial literacy tracker for population.
We study the measurement parameters of financial literacy, evaluate the level of literacy in the country and in separate regions, for various socio-demographic groups. Study the relationship of financial literacy and consumer activity of Russians.
Who took this decision
Methods
Financial inclusion tracker (for public and corporate sectors)
We evaluate the level of accessibility of financial services by the criteia infrastructure, cost, quality of service, as well as the use of services by various social groups.
Who took this decision
Methods
Consumer rights Protection
We study the attitude of consumers to the protection of their rights.
Who took this decision
Methods

Financial services

More than ten years of expertise in research for the financial sector. Amongst their clients are the largest banks, insurance companies and other financial organisations.

Customer service quality assessment “Seal of Excellence”
Оценка включает в себя работу по шести блокам:

Репутация организации, собственников и менеджмента, положение на рынке
Прозрачность и полнота раскрытия информации на сайте
Финансовая устойчивость / надежность организации
Управление рисками, система внутреннего контроля и бизнес-процессы
Удовлетворенность потребителей в процессе пользования услугами
Защита прав потребителей

Знак качества - Шкала НАФИ.png

Who took this decision
Methods
Analysis of market segment growth dynamics (banks, insurance, investment and leasing companies, pension funds, MFOs)
We analyze open data of the Central Bank, Rosstat and other government bodies.
Methods
The survey and in-depth interviews with top managers of financial institutions
We recruit top-managers of financial organizations and market experts for in-depth interviews, analyze and summarize the results.
Who took this decision
Methods

PR and GR projects

We have our own information analytical centre, as well as an internal PR agency.

Preparation of public studies, including media coverage of topical issues
We prepare open research on relevant topics for initiating publications in the media, organize events and other activities.

See the list of cases.
Who took this decision
Methods
Preparation of studies for legislative initiatives and dialogue with the regulator
Methods
PR activity: design of presentation materials, media coverage, press releases, social media posts, conferences/business breakfasts/round tables
We visualize the data, create presentation materials, initiate publications in the federal media, organize conferences/ business breakfasts/ round tables with experts.
Who took this decision

How do we conduct research

Obtaining the study request
Harmonisation of technical specification
Conducting research
Preparing of report
Presentation of results
The results of the studies are passed to you in a convenient format
Analytical report (pdf, doc)
Presentation (pdf, ppt)
Primary or processed data sets (spss)
Other materials
Tell us,
AS THE STUDY WILL HELP YOUR BUSINESS
To learn more

It is necessary to study? We are always in touch

If you have questions, suggestions or comments, please contact us
The contact person:
Timur Aimaletdinov
Call:
+7 (495) 982-50-27

Внимание!

Нам стало известно о ряде случаев мошенничества, когда людям звонят или пишут от лица сотрудников НАФИ и предлагают заработать на криптовалютах и ценных бумагах. Пожалуйста, будьте бдительны! Мы не обращаемся к клиентам с подобными предложениями. О фактах мошенничества, пожалуйста, сообщайте нам.


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